Navigation MapNavigation Map

Visit us online or call 1-800-633-0405. Welcome to our periodic e-mail update of what's new & happening at AutomationDirect.
You are receiving this e-news because you subscribed to the newsletter. Unsubscribe here.
  In this issue
    Company News

-Product Reviews feature added to Web store

    Product News
    -C-face motors added to IronHorse line
    -RUKO cutting tools line expanded
    -New generation of PLC ZIPLink wiring system
    - A video Christmas card

Misplaced your catalog, or was it borrowed and never returned? Link to our online request form and get our 2,000+ page free catalog or catalog on CD, click or call 1-800-633-0405.


International customers (outside the U.S., Canada), check our list of affiliates in over 15 countries to find the one nearest you.

Terms and Conditions, Free Shipping and Handling Offer for U.S. customers: This offer applies to orders over $300 in value with regular ground delivery selected. This offer cannot be combined with any discounts or other special promotions. See Web site or catalog for complete details.

Thanks for your time!
Comments or suggestions for topics in future newsletters can be directed to
3505 Hutchinson Rd.
Cumming, GA 30040

© 2008
All rights reserved






Volume 10 Issue 9, December 2008
We hope you find this issue of our e-mail update of what's new at AutomationDirect informative and, at times, a little amusing.
Unsubscribe here.

We always welcome your comments or suggestions concerning this newsletter.

Editor's note:

Happy Holidays

Is everything in focus?

The Christmas season has always been my absolute favorite time of year. I enjoy seeing the excitement in the eyes of children young and old, the abundance of fresh-baked goodies, and don’t forget all the gifts. It seems we have to buy gifts for so many people every year that we lose focus on what this time of year really means.

Why not make the holiday a little simpler this year? Instead of running from one side of town to the other looking for more gifts than you can possibly fit in your car, why not plan an evening with friends sitting around the fire. Have a neighborhood cookie exchange followed up with caroling door-to-door. Those are the things that are remembered the most. It doesn’t really matter what you do. What really matters is that you spend time with family and friends and reflect on the true meaning of Christmas.

In this month’s newsletter, you’ll learn of the newest products we have available, read the latest company news about new features in our online store, and a holiday greeting.
_____________________________________________ Return to top

Company News

Product Reviews feature added to Web store

AutomationDirect Customer ReviewsAutomationDirect has added a product review feature to our Web store. Registered customers can rate and comment on products,
product categories or AutomationDirect in general. All viewers of the site can view the ratings and comments.

When entering a review; products can be scored on quality, ease of use and value. Customers are also encouraged to leave comments to help others make purchasing decisions about the product being reviewed. Score summaries and comments can be found on the item page and on the 'Review tab' on product pages on the Web site. Registered customers can also review and comment on AutomationDirect's service and support. These reviews can be accessed from the Web store’s home page.

As an example, here are the current scores and comments for our C-more Touch Panels.

Customer reviews are currently active for only a subset of our products, but we will be expanding the feature to most products in the future.

Plus, after you rate the products, take a short, three-question, survey and you will be entered in a quarterly drawing for a free iPod.

_____________________________________________ Return to top

Product News

AutomationDirect adds C-face motors

IronHorse C-faceThe IronHorse™ general purpose AC motor line now includes the industrial duty cast iron C-face style. Available in 1 to 100 hp, all motors have a base speed of 1800 RPM and are electrically reversible. The TC frame TEFC motors feature ribbed cast iron frames to ensure maximum cooling. Starting at $130, these motors are ideal in conveyor, pump, fan, and textile processing applications. IronHorse general purpose motors are available for same-day shipping and are backed by a two-year warranty.

See the full line on general purpose motors at

_____________________________________________ Return to top

AutomationDirect adds more cutting tools

RUKO Cutting Tools AutomationDirect has added two additional metal hole punches to the RUKO line of cutting tools. The new 22.5mm and 30.5mm knockout punches come complete with punch, die and draw bolt and feature a 3-point cut to ensure less deformation of the punched part and are designed for extreme loads. These tools are ideal for use on sheet steel, stainless steel sheets and plastic (up to 8ga.). Prices for the new hole punches start at $20.75.

View the full line RUKO cutting tools at:

_____________________________________________ Return to top

Next-generation ZIPLink cables available

ZIPLinks - NewEliminate the tedious process of wiring PLC I/O modules and terminal blocks by using ZIPLink cables and modules from AutomationDirect. As a replacement for the legacy ZIPLink line, these next-generation components have an average price reduction of nearly 30%. The new line is not a pin-for-pin replacement, so if you are replacing existing parts, you will need to replace both the cable and the connector module.

A ZIPLink cross-reference chart is available at:

_____________________________________________ Return to top

From AutomationDirect

Check out the video Christmas card we are currently showing in the local movie theater.

From all of us at AutomationDirect, MERRY CHRISTMAS!

[AutomationDirect during the holidays at sunset]
AutomationDirect HQ

_____________________________________________ Return to top

Thanks for your time!
Comments or suggestions for topics in future newsletters can be directed to

© 2008
All rights reserved

AutomationDirect HQ is located at 3505 Hutchinson Rd., Cumming, GA 30040
(about 45 minutes north of Atlanta, GA)


Over 5,000 products available over the phone or online Order online The #1 Tech Support in the industry About AutomationDirect Request a FREE 1,600-page print catalog or on CD-ROM AutomationDirect Home