Navigation MapNavigation Map

Visit us online or call 1-800-633-0405. Welcome to our periodic e-mail update of what's new & happening at AutomationDirect.
You are receiving this e-news because you subscribed to the newsletter. Unsubscribe here.
  In this issue
    Company News

-April Web seminars

    -Calling all panel builders – take a short survey
    -Spring Product Overview in the mail
    Product News
    -Remote access feature added to C-more™ operator interface
    -More NEMA premium efficiency motors
    -Choose from more pilot devices
    -Encapsulated transformers added to Hammond control transformer line
    -Cable ties and tool added to wire management offering
    -Solid and colored wire duct now available
    Free Software
and Demos
    The Lighter Side

Misplaced your catalog, or was it borrowed and never returned? Link to our online request form and get our 2,000+ page free catalog or catalog on CD, click or call 1-800-633-0405.


International customers (outside the U.S., Canada), check our list of affiliates in over 15 countries to find the one nearest you.

Terms and Conditions, Free Shipping and Handling Offer for U.S. customers: This offer applies to orders over $300 in value with regular ground delivery selected. This offer cannot be combined with any discounts or other special promotions. See Web site or catalog for complete details.

Thanks for your time!
Comments or suggestions for topics in future newsletters can be directed to
3505 Hutchinson Rd.
Cumming, GA 30040

© 2009
All rights reserved






Volume 11 Issue 3, March 2009
We hope you find this issue of our e-mail update of what's new at AutomationDirect informative and, at times, a little amusing.
Unsubscribe here.

We always welcome your comments or suggestions concerning this newsletter.

Editor's note:

Spring is the Season for Change

We've made it through another long winter. Now it's time for change. Spring is here! People are getting out of the house, going to the park, to the mountains, to any place that is not inside.

With the changing of the season, some things remain the same. Everyone continues to watch the daily change on Wall Street. Is the Dow up or down? How is NASDAQ? What about the housing market?

Here at AutomationDirect, we look forward to the new season. Over the past month, we have added several new products to our lineup, and we're not stopping there. Count on us to continue providing top-notch customer service.

In this month's newsletter, you'll learn of the newest products we have available, read the latest company news, and then take a break with the Lighter Side.
_____________________________________________ Return to top

Company News

April Web seminars scheduled
AutomationTalkWe continue to hear great things from people who attend our live AutomationTalk Web seminars. Be sure to join Shane, Tom, and our guests in the month of April as they present the various AutomationDirect PLCs. You will learn about the DirectLOGIC PLC family and the newest and smallest, CLICK PLC.

Check out the complete schedule of added topics here.

Also, check out the new site to view pre-recorded Web seminars and register for upcoming live ones.

Up next are:

AutomationDirect PLC's April 08, 2009 2:00 ET
The entire line of our PLC's will be covered in this fast paced 40 minute session. We will give a brief history of PLC's, the various classifications, and discuss how PLC's are getting smaller while at the same time becoming easier to use, offering more features, while becoming less expensive. Customer examples will be discussed, and we will also explain our programming software lineup with a short demo included. At the end we will take questions from our audience.
CLICK PLC April 22, 2009 2:00 ET
We will cover all aspects of the new CLICK micro brick PLC including hardware features, specifications, expandability and installation. Toward the end of this 40 minute discussion, we will give a quick demo of the Free programming software, and then take questions from our audience.

_____________________________________________ Return to top

Attention Panel Builders!

Enter for a chance to win giftcardGive us just a few minutes of your time and you'll be entered into a drawing for a $100 Gift Card! If you're involved in building and getting control panels certified by various agencies such as UL, TUV, or ETL, we have a short list of questions for which your opinion will be valuable to us in future product development. Follow this survey link and help us out; survey closes 4/15/09.

_____________________________________________ Return to top

Spring 2009 AutomationDirect Product Overview and PricelistSpring Product Overview in the mail

We've added hundreds of new products in the last six months, so we've updated our product overview. Price adjustments will become effective on April 1.

While certain product lines have required a price increase, there is some great news on hookup wire – prices have been reduced by over 40%. See our complete line of wire here.

_____________________________________________ Return to top

Product News

Remote Access Feature Added to C-more Operator Interface

Remote Access Feature Added to C-more Operator InterfaceAutomationDirect has released a new remote access and control feature to the C-more operator touch panel line, allowing authorized users to connect a PC to the C-more panel from anywhere via an Internet Web browser. The feature resides in the panel and requires no option modules. Since applications can be downloaded from the C-more panel through a PC's Web browser, authorized users can access and control the panel remotely without purchasing or downloading additional software packages.

The remote access feature contains multilevel logon security allowing up to three user accounts. Each account can be configured in one of three password-protected access levels: View Only, View and allow Screen Change only, and Full Control. Each account is tag supported, giving the local operator the ability to enable or disable remote access accounts if required. Once accounts are created, authorized users can remotely control and monitor real-time screen operations, and troubleshoot and test C-more project applications. Users can also view, zoom, print and save screen captures of active screens.

The new feature can be used on any C-more panel equipped with an Ethernet port and firmware version 2.4 or later. C-more programming software version 2.4 or later is also required.

For complete details on C-more's remote access and control feature,

_____________________________________________ Return to top

More NEMA Premium Efficiency Motors

More NEMA Premium Efficiency MotorsAutomationDirect now offers 1 to 10 HP Marathon NEMA premium efficiency XRI® inverter duty motors. These TEFC motors meet or exceed NEMA Premium efficiencies for optimized motor system efficiency, reduced electrical power consumption and improved system reliability. When used on high cycle or long run time applications, NEMA Premium efficiency motors offer substantial energy savings. These inverter duty motors with rolled steel construction and C-face rigid base mounting, utilize ball bearings and are electrically reversible. They are UL recognized, CSA certified, and have a three year warranty. NEMA Premium Efficiency XRI motors start at $310. A wide variety of other Marathon AC variable speed inverter and vector duty motors ranging from ¼ hp to 100 hp is also available.

See the full line of Marathon NEMA premium efficiency motors

_____________________________________________ Return to top

Choose from More Pilot DevicesChoose from More Pilot Devices

AutomationDirect now offers a full line of 22mm plastic pilot devices. The devices, including pushbuttons, selector switches and joysticks, are made with fiberglass reinforced thermoplastic. Illuminated and non-illuminated pushbuttons are available in six colors and come with either one normally-open or one normally-closed contact block. Illuminated and non-illuminated selector switches are available in two and three-position as well as key operated versions. Joysticks come in either two-position or three-position versions with either maintained or momentary operation mechanisms. Two position joysticks come with two normally-open contacts while three-position models have four normally-open contacts. All 22mm plastic pilot devices are UL listed, CSA certified, RoHS and CE compliant. Prices for a complete pilot device start at $4.75.

See the full line of plastic pilot devices visit

_____________________________________________ Return to top

Encapsulated Transformers added to Hammond Control Transformers Line

Encapsulated Transformers added to Hammond Control Transformers LineAutomationDirect's line of Hammond control power transformers has expanded to include the HPS Fortress series of encapsulated commercial potted transformers. The single phase units are available in 0.50 kVA up to 5 kVA. All units are encapsulated with electrical grade silica sand and resin compounds to protect the core and coils by sealimg out moisture and airborne contaminants and eliminates corrosion and deterioration. The NEMA 3R enclosure meets or exceeds NEMA and ANSI standards for indoor and outdoor applications, making them ideal for applications such as shopping centers, schools, sports complexes, office buildings and lighting.. This series is UL and CSA listed as well as CE documented. The Fortress series encapsulated transformers are backed with a 10-year limited warranty. Prices start at $91.
The HPS Imperator line has been extended to include the MGJ and MLI series step-down control transformers. The 600V class, machine tool rated industrial units range from 50A up to 500 VA and are backed with a limited lifetime warranty. Prices for the new step-down transformers start at $31.

To see the full line of control power transformers,

_____________________________________________ Return to top

Cable Ties and Tools Added to Wire Management Offering

Cable Ties and Tools Added to Wire Management OfferingAutomationDirect has added a complete family of cable ties, mounts and installation tools to our product line. Standard cable ties, available in white and black, are resistant to oils, grease, solvents and petroleum products and are available in lengths ranging from 4 to 32 inches. Black nylon lashing ties, in 9 to 40-inch lengths, are also resistant to oils, grease, solvents and petroleum products. Releasable ties, with an easy-release tab for removing, repositioning or reuse, are available in 6 to 12-inch lengths. Mounting head ties, in 4 to 12-inch lengths, feature a one-piece mounting head and cable tie, eliminating separate mounting accessories. UV-resistant ties are designed for outdoor installations requiring high tensile strength and high locking system resistance. These ties are resistant to oils, grease, atmospheric agents and salt and are available in 7 to 14-inch lengths. All ties are sold in 100-piece packages; 1,000-piece packs are available for the most popular styles. Identification cable ties are available in one, two, or three-leg options, from 4 to 12 inches long. Adhesive and screw-mount cable tie mounts as well as cable tie installation tools are also available

To yiew the full line of cable tie products, visit

_____________________________________________ Return to top

Solid and colored wire duct now available

Solid and colored wire duct now availableAutomationDirect has extended its T1 series slotted wire duct line to include black and blue for specialized wiring identification. Blue wiring duct is typically used to indicate the wiring to intrinsically safe components in a control panel. Black wire duct is typically used for network cabling systems, fiber cable racks, patch panels and telecommunication closets. T1 series wire duct, in 2-meter lengths, comes with a non-slip flush cover. Also now available is solid wall (non-slotted) wire duct in sizes from 1/2 x 2/3 inch to 4 x 4 inch, all in 2-meter lengths. All wire duct is available in multi-piece packages and single pieces.

To learn more, visit

_____________________________________________ Return to top

Free Software and DemosFree Software and Demos available on our Tech Support Site

Visit our Free Download section and get free full version software or limited demos for many of our programmed products. To mention just a few:

  • CLICK PLC programming software – Complete unrestricted software is a free download
  • DirectSOFT5 programming software – 100-word limited version of software for the DirectLOGIC PLC family
  • C-more micro Configuration Software – Complete unrestricted software for our 3 and 6-inch non-touch or touch text/graphics panels
  • C-more Programming Software demo – Get familiar with the user-friendly, yet powerful features of our C-more touch panel line.

_____________________________________________ Return to top

The Lighter Side
(from one of those "www." places)

  • A vulture boards an airplane carrying two dead raccoons. The flight attendant stops him and says, "I'm sorry, sir, but only one carrion allowed per passenger."
  • Two Eskimos sitting in a kayak were chilly, so they lit a fire in the craft. Unsurprisingly, it sank, proving once again, you can't have your kayak and heat it too.
  • A group of friars was behind on their belfry payments. They opened a small florist shop to raise the needed funds. Because everyone liked to buy flowers from the men of God, a rival florist across town thought the competition was unfair. He asked the good fathers to close down, but they refused. Repeatedly, he returns, begging them to close.
    The rival florist hired Hugh MacTaggart, the roughest and most vicious thug in town to "persuade" them to close. Hugh beat up the friars and trashed the flower shop. He warned the friars he would return if they did not close. Terrified, they did so. This proves that only Hugh can prevent florist friars.

Thanks for your time!
Comments or suggestions for topics in future newsletters can be directed to

© 2009
All rights reserved

AutomationDirect HQ is located at 3505 Hutchinson Rd., Cumming, GA 30040
(about 45 minutes north of Atlanta, GA)


Over 7,000 products available over the phone or online Order online The #1 Tech Support in the industry About AutomationDirect Request a FREE 2,000-page print catalog or on CD-ROM AutomationDirect Home