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Visit us online or call 1-800-633-0405. Welcome to our periodic e-mail update of what's new & happening at AutomationDirect.
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  In this issue
    Company News
    -Read NOTEBOOK online
    -See our latest theater spot
    Product News
    -Panel Interface Connectors added
    -Flexible Service Cord now available
    Online Store news
    -AutomationDirect Product Reviews update
    The Lighter Side

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© 2009
All rights reserved






Volume 11 Issue 6, July 2009
We hope you find this issue of our e-mail update of what's new at AutomationDirect informative and, at times, a little amusing.
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We always welcome your comments or suggestions concerning this newsletter.

Smiley SalutingEditor's note:

In the good old summer time

Summer is in full swing. Temperatures are climbing, humidity is rising, and people are escaping their everyday routines to rest on beaches and in mountains across the country. While they relax, we continue to focus on providing more and more industrial control products to improve efficiency of your industrial applications.

If you have not visited our Web site recently, take another look. You'll see the many new products and product line extensions from recent months. Be sure to check back often, as new products are added regularly.

In this month's newsletter, you'll learn of the newest products we have available, read the latest company news, and then take a break with the Lighter Side.
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Company News

Read NOTEBOOK online

AutomationNotebook - Latest IssueThe latest edition of Automation NOTEBOOK has hit the streets and the Internet. Issue 14 is filled with informative articles and technical information. The Energy Independence and Security Act is new legislation aimed at increasing efficiency. Our cover story discusses how one part of the law, focusing on motor efficiency, will have an impact on motor design and selection for machinery users.

Fuses or circuit breakers, which would you choose? That is the focus of our Tech Brief article. Guest writer Brian Elliott helps readers understand the pros and cons of each.

A popular section of NOTEBOOK is User Solutions. This edition spotlights a sheet metal fabrication company located in Alpharetta, Georgia. In this article, you'll learn how older, more expensive components were replaced with AutomationDirect products to improve applications throughout the company.

If you have not received a print copy in the mail, contact us to request one. In the meantime, check out the complete current issue, as well as previous issues, online.

To request your own personal FREE subscription for print copies of Automation NOTEBOOK, just send us an e-mail and we'll add you to the list

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See our latest theater spot

AutomationDirect Summer Movie Trailer - 2009

MoviesOne of the many ways AutomationDirect chooses to advertise is in the local movie theater.

Take a look at our newest video.

Our employees are proud of our country, our troops and our freedom. This video is just a small expression of that pride. When you see a soldier passing by, why not take the time to thank him or her for continuing the fight to maintain our freedom?

See all our videos at or visit webinar site to sign for a FREE LIVE webinar or view a pre-recorded seminar

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Product News

Panel Interface Connectors added

ZIPport PICThe ZIPport™ product line has been extended to include panel interface connectors in over 30 configurations. Designed to be mounted on the outside of electrical control panel boxes, the interface connectors act as pass-through connections, allowing the operator to interface with PLCs and other programmable devices without opening the control box.

Panel interface connectors are available with single, duplex or GFCI power outlets, as well as a no-power option. Designed for frame sizes six to 48, communications connectors available include D-sub, RJ45, RJ12, USB, Ethernet, and Data Highway; and units are available in various combinations needed for the typical control panel. A standard reset 3 Amp circuit breaker limits power output of the unit.

ZIPport panel interface connectors are NEMA and UL approved and are RoHS compliant. Prices start at $37.

The full line of ZIPport panel interface connectors is backed by a one-year warranty. Learn more at

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Flexible Service Cord now available

Flexible Service CordAutomationDirect has expanded its line of electrical wire for industrial applications to include flexible service cord available in sizes ranging from 18 to 10 gauge, with two, three or four-conductor configurations. SEOOW type cord has a 600V rating while type SJEOOW cord has a 300V rating. Both are available in 50 and 250-foot lengths. Four-conductor, 8 AWG type W cord with a 2,000V rating is also available, in lengths from 10 to 250 feet. Ideal for indoor and outdoor applications, all flexible cord types are UL and CSA approved and RoHS compliant. Prices start at $19.

Prices for the new Fuji contactors start at $13.75 and are backed by a 30-day return and one-year warranty.

See the complete line of flexible service cord.

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Online Store News

more detailed tech information at item level of product informationAutomationDirect Product Reviews update

Wow, we introduced our Product Review feature early in 2009 …and response has been tremendous. This was considered a risky undertaking in allowing you to rate our products. What if you didn't like them and rated them poorly? How would that impact AutomationDirect sales? In reality, we are very confident in the products we sell. We work hard every day to offer high quality at best pricing on everything we sell. We are proud of the scores and comments you have provided so far and we hope you find this feature to be a tremendous asset in helping you choose the best products to fit your application needs.

We would like to encourage you to continue to share your input with the automation community and review the products you purchase and have experience with. Shown below is a sample of reviews received for our Ironhorse Three Phase Cast Iron T-Frame Motors:

We also encourage you to rate us as a company and how we are meeting your Automation needs. Here is a direct link to our company review. 

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Skeleton musicThe Lighter Side
(from one of those "www." places)

A man walking in a graveyard suddenly hears the Third Symphony played backward. A little while later, the Second Symphony starts playing backward. He becomes thoroughly confused when he hears the First Symphony, also played backward. He explains to a cemetery worker what he just heard and asks, "What's going on?"
In a blasé manner, the worker replies, "Oh that's Beethoven." After a brief pause, he concludes, "He's decomposing."

Thanks for your time!
Comments or suggestions for topics in future newsletters can be directed to

© 2009
All rights reserved

AutomationDirect HQ is located at 3505 Hutchinson Rd., Cumming, GA 30040
(about 45 minutes north of Atlanta, GA)


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