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Visit us online or call 1-800-633-0405. Welcome to our periodic e-mail update of what's new & happening at AutomationDirect.
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  In this issue
    Company News
    -Inexpensive online Training now available for AutomationDirect Products
    -The catalog is coming! The catalog is coming!
    -Now get free 2-day (transit) shipping on orders over $300!
    Product NEWS
    -Productivity3000 wins Product of the Year!
    -AutomationDirect Cuts WinPLC Programming Software Price to Free
    What's the latest online?
    -Upcoming Web seminars
    -Learn video site update
    From Notebook
    -Downtime Monitoring with PLC Technology
    The Lighter Side

Misplaced your catalog, or was it borrowed and never returned? Link to our online request form and get our 2,000+ page free catalog or catalog on CD, click or call 1-800-633-0405.


International customers (outside the U.S., Canada), check our list of affiliates in over 15 countries to find the one nearest you.

Terms and Conditions, Free Shipping and Handling Offer for U.S. customers: This offer applies to orders over $300 in value with regular ground delivery selected. This offer cannot be combined with any discounts or other special promotions. See Web site or catalog for complete details.

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3505 Hutchinson Rd.
Cumming, GA 30040

© 2010
All rights reserved






Volume 12 Issue 3, March 2010
We hope you find this issue of our e-mail update of what's new at AutomationDirect informative. You are receiving this e-news because you subscribed to the newsletter.
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We always welcome your comments or suggestions concerning this newsletter.

Editor's note:

Welcome Spring!

2010 spring

It's finally time to say goodbye to the winter season, as flowers and trees emerge from their long slumber with explosions of colorful blooms. In just a few days, children will frantically search for brightly colored eggs and enjoy outdoor games in celebration of Easter.

Here at AutomationDirect, we look forward to supplying you with more great products and award-winning customer support. With over 8,500 products, you can find solutions for many of your industrial control needs all in one location.

In this month's newsletter, learn about our latest product releases, information on tutorial videos, and more. Don't forget to take a quick break with the Lighter Side.

Also, send us information about your applications. We are always excited to learn the unique ways customers use AutomationDirect products.

Also, send us information about your applications. We are always excited to learn the unique ways customers use AutomationDirect products.

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Company News

Inexpensive online Training now available for AutomationDirect Products

Interconnecting Automation (ICA), an independent training company offering regional training and video courses on AutomationDirect products, recently launched a very inexpensive subscription-based online training site.

Visitors can view a complete library of videos covering various topics as well as watch sample videos. When ready to purchase, prospective members Interconnecting Automation (ICA)register and pay for selected libraries on a monthly basis. Subscribers then receive unlimited access from a maximum of two PCs anytime during 30-day periods. Most libraries range from $29.95 - $39.95 per month.

The library of videos is a work in progress and new videos are added regularly. ICA recently added several three to eight-minute videos covering the new Productivity3000 and the C-more line of operator interface panels.

Doug Bell and his staff would love your input as well. If there is a topic you would like addressed, let them know.

For more information, to view sample videos or register for a subscription, visit

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AutomationDirect Volume 13 - 2010The catalog is coming!
The catalog is coming!

Yes, the big book is being updated this spring, and should be available in early April. It will include all the new products we've added since the last publication, and that includes some major launches – the Productivity3000 controller, pneumatics, tools, temperature and pressure sensors, the list goes on and on. It will also be split into two volumes – the price list, and the technical "Desk Reference."  Since we are introducing new products at an alarming rate, we are printing the price list publication bi-annually now. For products that are launched between Desk Reference printings, the technical details are always available online in PDF format. The online Price List PDF is also updated with every product launch.

There will be some price adjustments with the new publication, effective March 31. For a list of those changes, you can view this XCEL file.

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Now get free 2-day (transit) shipping on orders over $300!

2 Day ShippingHere's some exciting news! Free standard 2-day (transit)* shipping is now available for orders over $300, within the U.S.

We use our choice of carrier and a combination of ground and air services that allow us to reach any U.S. destination within 2 days transit time (or less). (Canadian orders use the same method, but may take up to 5 days in transit based on destination.) Orders placed by 6 p.m. EST will ship the same day (with approved company credit or credit card; LTL items require 5 p.m. order cutoff). Note that while the 2-day transit time does not apply for LTL shipping of heavy items, or drop-shipped (not stocked in Cumming, GA) items, those parts are included in calculating your order value to reach the $300 threshold. (We cannot ship heavy items to Hawaii or Puerto Rico. To determine if an item is excluded, check the "Availability" column of the printed price list.)

For orders under $300, you may request that your order ship via the 2-day (transit) method; shipping charges will be added to invoice.
For complete details on shipping methods and charges, see Terms and Conditions on the Web site or in the new catalog.

* We do not guarantee delivery times of the carriers.  AutomationDirect is not responsible for carrier delays due to weather, mechanical failures or other issues.

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Product News

Productivity3000 wins Product of the Year!


Each year, EC&M Magazine conducts their Product of the Year competition, covering a vast array of product categories. The Automation & Controls Category winner for 2010 is the Productivity 3000 Programmable Automation Controller. The newest generation of industrial controllers, Productivity3000 combines features and capabilities of a PC-based control system with that of a typical programmable logic controller. Productivity3000 is a modular, rack-based system of up to 115,000 I/O points with local, expansion and remote I/O bases and a full lineup of discrete, analog and specialty I/O modules. The high-performance CPU has 50Mb memory, fast scan times and industry-leading seven communication ports for $599.

We want you to see just how productive this new controller can make you. That's why we're offering the programming software for FREE (downloadable online) right now - check out the tools, instruction set and programming/debug environment that will let you configure and program a system in less time than you can imagine. Go to for an overview, or to for comprehensive details.

View the complete line.

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AutomationDirect Cuts WinPLC Programming Software Price to Free

WinPLC - with free softwareIn keeping with its philosophy of always offering the best value in the automaton industry, AutomationDirect has recently cut the price of its Think & Do programming software for their WinPLC processor from $695 to free. Before this price cut, the lowest cost option for programming the WinPLC processor with Think & Do was purchase of a Think & Do WinPLC-only programming package for $695. Now, customers can download the Think & Do v8.04 Keyless Development Demo package for PC-based control for free. The free Demo is offered as a download only, but it includes the same development software that customers receive when they purchase the full Think & Do development package for $1,895.

WinPLC free softwareLike most industrial automation controller programming software, Think & Do consists of a development package that runs on a PC, and one or more runtime keys that reside on real-time industrial controller application targets.
The free Think & Do Demo package has no limits when it comes to development, only in terms of runtime targets. But, these limits don't affect the WinPLC as it comes pre-loaded with Windows CE and Think & Do runtime software. This means that customers can download the Think & Do v8.04 Keyless Development Demo package for free, create software applications with Think & Do, and download these applications to an unlimited number of WinPLC targets.

For real-time industrial controller targets not pre-loaded with Think & Do runtime software, the Development Demo package has certain runtime limits. Runtime use is restricted to unlimited sessions up to 30 minutes each for 30 days. These sessions allow ample time for testing and proof of concept, but aren't intended for use in actual real-time industrial control applications. The Demo package also doesn't include the software CD, the Quick Start Guide and the USB Runtime hardware key supplied with the $1,895 Think & Do v8.04 Development package.

The Think & Do v8.04 Keyless Development Demo package features Flow Chart programming, an integrated HMI creator (Note: WinPLC does not support integrated HMI, only devices that communicate via serial or Ethernet ports.), advanced data manipulation and data exchange with business applications such as from an ERP systems and spreadsheets. Also included are an SQL database interface, and an OPC client and server. The software comes with a CD-ROM, a USB hardware runtime key and a QuickStart guide. System requirements are the Windows 2000, XP or Vista operating system running on a Pentium IV processor with at least 256MB RAM and 750MB hard disk space. The development system must also include a CD-ROM drive, an Ethernet adapter, a 64MB or higher video adapter and minimum 800x600 monitor resolution.

The WinPLC with Think & Do Runtime is a 100 MHz WinPLC processor module pre-loaded with Windows CE and Think & Do runtime software. The WinPLC plugs into the CPU slot of any DL205 base. It includes 8 Mbyte flash ROM, 8 Mbyte RAM, a built-in Ethernet port and a serial port.

Technical information, pricing and delivery for the complete line of Think and Do and WinPLC products can be found at

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Upcoming Web seminars

Several new Web seminars are planned for the next few months on our AutomationTalk site. Featured topics include Productivity3000 advanced programming, the C-more line of touch and micro operator interface panels, DC motors and more. Be sure to check the Webinar Schedule and register for one or more of these informative seminars. And remember, you can also view prerecorded seminars anytime. If you don't see a specific topic of interest, contact us with your idea. Our team will consider it for future seminars.

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For some time now, AutomationDirect has advertised in the local movie theater. The ads have received great response from the community. But, you don't have to go to the theater to watch it. View the latest animated short, the first in a series of adventures for Smiley and the Bot.

Universal Signal Conditioners We have also added new videos to the Learn site. Be sure to check out the two-part series on Universal signal Conditioners.
Podcast Another addition to the learn site is a podcast conducted by industry expert Dan Hebert. In this podcast, he interviews Controller product manager Jeff Payne where they discuss commercial off-the-shelf technologies and how they have been integrated into AutomationDirect products.

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AutomationNOTEBOOKProcess Technologies Group, Inc. was looking for a way to monitor downtime on factory machines. With a little help from AutomationDirect, they found an efficient way to use a DirectLOGIC D0-05 PLC, a six-inch touch screen and other equipment to deliver a product which assists customers downtime management needs. Find out how they did it.  

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The Lighter Side

The Newest Chemical element

A major research institution (MRI) has recently announced the discovery of the heaviest chemical element yet known to science. The new element has been tentatively named Governmentium. Governmentium has 1 neutron, 12 assistant neutrons, 75 deputy neutrons, and 224 assistant deputy neutrons, giving it an atomic mass of 312. These 312 particles are held together by forces called morons, which are surrounded by vast quantities of lepton-like particles called peons.

Since Governmentium has no electrons, it is inert. However, it can be detected as it impedes every reaction with which it comes into contact. A minute amount of Governmentium causes one reaction to take over four days to complete when it would normally take less than a second.

Governmentium has a normal half-life of three years; it does not decay, but instead undergoes a reorganization in which a portion of the assistant neutrons and deputy neutrons exchange places. In fact, Governmentium's mass will actually increase over time, since each reorganization will cause some morons to become neutrons, forming isodopes.

This characteristic of moron-promotion leads some scientists to speculate that Governmentium is formed whenever morons reach a certain quantity in concentration. This hypothetical quantity is referred to as Critical Morass.

When catalyzed with money, Governmentium becomes Administratium (symbol=Ad), an element that radiates just as much energy as Governmentium, since it has half as many peons but twice as many morons.

To gather more complete scientific information, check out:

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Comments or suggestions for topics in future newsletters can be directed to

© 2010
All rights reserved

AutomationDirect HQ is located at 3505 Hutchinson Rd., Cumming, GA 30040
(about 45 minutes north of Atlanta, GA)


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