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  In this issue
    Company News

- New Catalog is available

    - Forsyth Alliance heads to BEST Nationals
    New Products
    -New General Purpose AC Motors
    -MCCB Line Extension
    - New Foot Switches and LED Versions of 22 mm Pushbuttons, Selector Switches and Lights
    Product Short Takes
    -New High-resolution analog modules
    -More drivers added to C-more and C-more Micro
    -New WMS protectors
    -New Hammond control transformers
    In the Driver’s Seat
    -AutomationDirect Sponsors two Urban Challengers

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© 2007
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Volume 9 Issue 7, November 2007
We hope you find this issue of our e-mail update of what's new at AutomationDirect informative and, at times, a little amusing.
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We always welcome your comments or suggestions concerning this newsletter.

Editor's note:

Looking back and moving forward

As we enter the holiday season, we reflect over the past months and start focusing on the future. We have introduced several new products this year. With input provided by you, our product managers more effectively provide the best products to help your applications run more smoothly. The coming year will be no different. Count on AutomationDirect to add more exciting products in 2008. After all, it is because of you that we remain the #1 value in automation by providing quality products with low prices, fast shipping, and award-winning service…

Our latest catalog has hit the streets. It is jam-packed with 2,016 pages of information on many new and all our existing products, technical information and a complete price list.

In this month's newsletter, you'll learn of the newest products we have available, read the latest company news, and then take a break with the Lighter Side.

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Company News

New catalog is available

2007 Volume 12 CatalogOur latest full-color catalog is now available filled with 2,016 pages containing new products, tons of technical information and a complete price list. Plus, we've placed special Smiley Greenback Cards in randomly selected catalogs. If you find a card (Here's a hint: look in Section 14), you can win a $100 VISA® Gift Card, iPod® Nano, or a Smiley Gift Pack. Be sure to look through your copy to see if you received a Smiley Greenback Card (Here's another hint: look in Section 14). Fill out the card and fax it back to us to redeem your prize. If you haven't been on the catalog mailing list, request your complimentary copy now.

Forsyth Alliance heads to Nationals

Forsyth AllianceRecently, the Forsyth Alliance Robotics Team, comprised of students from several schools in Forsyth County, Georgia, competed at the Georgia BEST Robotics Tournament. For this major competition, themed "Mission to Mars," the team designed and created a remote-controlled robot whose task was to move objects from one area through a field of inclines to a cargo bay.

The team walked away with two awards and an invitation to the national competition which will be held in Auburn, Alabama in a few weeks. As participants in their first BEST robotics competition, the team of students received the Rookie of the Year Award. Their engineering process also gained them the Founders Award.

In addition to the National BEST Tournament, the Forsyth Alliance is busy planning to host the largest Georgia-FIRST LEGO League competition for elementary and middle schools.

Look for further updates on the progress of the Forsyth Alliance in future newsletters.

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New Products

IronHorse™ General Purpose AC motors

NEW IronHorse General Purpose MotorsAutomationDirect's new IronHorse general purpose AC motor line includes rolled steel and cast iron styles. Available up to 300 hp, all motors have a base speed of 1800 RPM and are electrically reversible.
The MTR series 56C frame motors, in one-third to 2HP sizes, are housed in rolled steel, totally enclosed fan cooled (TEFC) enclosures. Prices for single-phase motors start at $96. Prices for inverter-capable three-phase motors start at $97.
Three-phase industrial duty MTC series motors are T frame TEFC units available in one to 300 HP sizes, featuring ribbed cast iron frames to ensure maximum cooling. Prices for MTC series motors start at $120.
IronHorse AC motor accessories include Stable™ motor slide bases, replacement capacitors and centrifugal switches. Available C-flange kits can be used for C-face mounting of the cast iron MTC series motors.
IronHorse general purpose motors are available for same-day shipping and are backed by a two-year warranty.

See the full line on general purpose motors, visit

Molded Case Circuit Breaker line extended

MCCB line extensionAutomationDirect has extended its line of Molded Case Circuit Breakers to include 15-100 Amp G-Frame and 100-225 Amp F-Frame models. These MCCBs are designed to provide branch and feeder circuit protection in industrial control panels, and can supply protection against overload in conductors and short circuit in connected equipment such as motors. Suitable for reverse feed use, the G and F-Frame circuit breakers are available as a single unit, or with accessories pre-installed only. All breakers utilize a thermal magnetic trip; line and load lug terminals and base mounting hardware are included. They are UL listed for installation in UL 508 control panels. Their small size, in relation to standard circuit breakers or other comparable devices, saves panel space. You can view the MCCBs and accessories here.

To learn more about our Molded Case Circuit Breaker line,

New Foot Switches and LED Versions of 22 mm Pushbuttons, Selector Switches and Lights

New SwitchesAutomationDirect has added foot switches to its line of product offerings. These switches, in single and double units, are designed for machines such as shearing and spinning machines, lathes, wrapping machines and riveting machines and presses. Foot switches are available in two operational formats: free movement and foot switched locked in neutral position.
AutomationDirect has also extended its line of 22mm metal pushbuttons to include 24V and 120 V LED illuminated pushbuttons, selector switches, and pilot lights. Replacement LED bulbs are also available in convenient two-packs.

To see the selection of foot switches and pushbuttons,

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Product Short Takes

New high-resolution analog modules

New Analog PLC modulesAutomationDirect's line of DirectLogic option modules now include 16-bit high-resolution analog modules designed for the DL05 and DL06 PLCs. Four and eight-channel modules provide current or voltage signal interfaces. Prices start at $129 for the F0-08ADH-1 module.

Find out more here.

More drivers added to C-more and C-more Micro

C-more HMI touch panelAutomationDirect's C-more touch panels now support several additional protocols for the Allen-Bradley® PLC brand. New Allen-Bradley Ethernet drivers allow simple connection of multiple panels and/or multiple Allen-Bradley PLCs. ControlLogix® Ethernet/IP Tag Messaging support simplifies tag database migration since no mapping or translation is required. RSLogix™ 5000 L5K files can be imported directly, or with a simple operation, the user can enter ControlLogix, CompactLogix® and FlexLogix™ tags from the PLC into the C-more panel. The new drivers also support MicroLogix™ 1100 Ethernet, SLC® 5/05 Ethernet™, and the ENI Adapter for the SLC and MicroLogix series.

Drivers have also been added to C-more Micro-Graphic panels to support five additional PLC protocols. In addition to supporting all DirectLogic PLCs and Allen-Bradley DF1 protocols, new communication drivers support GE Fanuc® SNPX (90/30 and 90/70), Mitsubishi® Melsec FX, Omron® Host Link (C200 Adaptor; C500), Omron FINS Serial (CJ1/CS1) and Entivity's Think & Do Modbus (PLC tag name support).

Updated C-more Micro software is available for download here.

New WMS protectors

NEW WMS protectorsThe WMS series Supplementary Protectors come in one, two and three pole configurations and are now available in three trip curves. The new C curve protector magnetic trip point is 5 to 10 times the rated current and is typically used for control circuits. The existing B curve protector magnetic trip point is 3 to 5 times the rated current and the D curve magnetic trip point is 10 to 20 times the rated current.

Supplementary Protector prices start at $8.50. See them here.

New Hammond Power Solutions control transformers

New Hammond TransformersAutomationDirect's new line of HPS Imperator series control transformers are 50/60 Hz, 600V class, machine tool rated with capacities from 50 VA up to 1000 VA. They are UL listed, CE marked and RoHS compliant. HPS Imperator control transformers are priced from $31 to $141, and carry a limited lifetime warranty.

See the full line here.

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In the Driver’s Seat

AutomationDirect Sponsors Two "Urban Challengers"

DARPA Urban ChallengeTwo teams sponsored in part by AutomationDirect were selected by DARPA to compete in the 2007 DARPA Urban Challenge.  The Urban Challenge is a contest for autonomous vehicles similar to the first two DARPA Grand Challenges held in 2004 and 2005.  As opposed to the rough terrain and extremely static nature of the Grand Challenges, the Urban Challenge is held on city streets, with other moving traffic.  Autonomous vehicles must be able to independently plot a course, contend with other vehicles, and obey all traffic laws, while DAPRA presents roadblocks and other obstacles to complicate the mission.

Teams applied to participate more than one year before the event by providing DARPA with basic information on their teams and vehicles. These teams then underwent a rigorous evaluation and qualification process: demonstration videos were due in April 2007, technical papers were due in June 2007, and site visit tests were conducted in July 2007. Of the 89 teams that originally applied, only 35 were invited to compete.
Team Mojavaton and Insight Racing both made the cut, and were invited to the National Qualification Event (NQE) in Victorville, CA at the end of October.  They were competing for a chance at 3.5 million dollars in prize money.  Both teams use sophisticated combinations of range finding sensors, GPS data, powerful computer hardware, and custom software to analyze their vehicles position, heading, and desired destination. But when it comes time to turn the steering wheel, or apply the throttle, brake, or a turn signal, both teams use an AutomationDirect PLC to actuate the mechanical and electrical systems of the street legal vehicles that form the "platforms" of their respective entries.

Victorville, CA is a unique location for the NQE and the finals.  A former Air Force base, it's a complete urban environment, but without any residents (read 'pedestrians') or private property that could be damaged.  DARPA isolated various sections of the city for the competition. At the NQE the vehicles were tested in three separate areas: Area A - left turn and merge, Area B - obstacle avoidance, and Area C - precedence at intersections.  DARPA provided a number of professional race car drivers and cars to simulate traffic on the various courses.

Even though their vehicles performed quite well in most situations, after three days of qualifications, most of the independent teams were eliminated, including Mojavaton and Insight.  Only eleven teams were selected to participate in the finals a few days later.  University teams went on to sweep the top three spots, with Carnegie Mellon in first (two million dollars), Stanford in second (one million), and Virginia Tech in third ($500,000).  Congratulations to Mojavaton, Insight, and all the teams that participated!  The technology that they have developed will help the military develop the autonomous vehicles that will save lives on the battlefield and behind the frontline - and will probably enable safe, autonomous vehicles for our roads and highways some day.

For more about the teams please visit:   or

For more information about the challenge please visit:  or

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The Lighter Side

Taken from one of those "www." places

Interesting Thanksgiving Day quotes:

  • We're having something a little different this year for Thanksgiving. Instead of a turkey, we're having a swan. You get more stuffing. -George Carlin
  • Thanksgiving is an emotional holiday. People travel thousands of miles to be with people they only see once a year. And then discover once a year is way too often. -Johnny Carson
  • Thanksgiving is America's national chow-down feast, the one occasion each year when gluttony becomes a patriotic duty. --Michael Dresser
  • My cooking is so bad my kids thought Thanksgiving was to commemorate Pearl Harbor. --Phyllis Diller
  • An optimist is a person who starts a new diet on Thanksgiving Day. --Irv Kupcinet
  • The pilgrims made seven times more graves than huts... nevertheless, set aside a day of thanksgiving. --H. W. Westermayer
  • On Thanksgiving Day we acknowledge our dependence. --William Jennings Bryan
  • Thanksgiving dinners take eighteen hours to prepare. They are consumed in twelve minutes. Half-times take twelve minutes. This is not coincidence. --Erma Bombeck
  • Coexistence... what the farmer does with the turkey - until Thanksgiving. --Mike Connolly

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Thanks for your time!
Comments or suggestions for topics in future newsletters can be directed to

© 2007
All rights reserved

AutomationDirect HQ is located at 3505 Hutchinson Rd., Cumming, GA 30040
(about 45 minutes north of Atlanta, GA)


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